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Genisys Credit Union wins the Alphonse Desjardins Youth Prize in Financial Education

AUBURN HILLS – The Credit Union National Association (CUNA) and Michigan Credit Union League (MCUL) announced that Genisys Credit Union (GCU) wins first place at the Michigan State level of the Alphonse Desjardins Award for Youth Financial Education .

The Alphonse Desjardins Prize for Youth Financial Education from CUNA recognizes the leadership efforts of credit unions to strengthen education in the name of youth financial literacy.

“We strive to be a resource for our communities when it comes to financial education,” said Jackie Buchanan, President and CEO of Genisys Credit Union. “Financial knowledge and skills are essential to enable an individual or a family to achieve their goals of financial freedom and choice – it is never too early to begin this education. “

In 2019, the credit union received feedback from schools in the area that they did not have an attractive curriculum to support financial literacy teaching and learning. To support the development of the program, GCU has partnered with MCUL to deliver a Financial Reality Fair program to high school students.

Reality shows aim to provide a real world experience for students by giving them a taste of what it takes to live financially on their own. Students start the salon by choosing a career, then receive a salary and credit score to navigate various lifestyle purchases through a personalized app. In doing so, they learn about budgeting and the role a credit score plays in their financial well-being.

In addition to financial reality fairs, GCU is also partnering with Banzai, an award-winning content platform, to provide financial literacy materials to teachers. This partnership offers free online courses and materials for teachers, such as blog posts, interactive coaching sessions that virtually walk you through the process of setting up emergency savings, and more. There are also lesson plans that can be downloaded or sent to teachers for elementary, high school, and high school students. To date, GCU has been able to impact over 6,000 students with their financial education efforts.

The credit union also received second place at the state level for the Dora Maxwell Award for Community Social Responsibility Service from CUNA. This award promotes social responsibility among credit unions by recognizing their achievements in community service. They received this recognition for the Hispanic Emergency Food Program carried out in partnership with the Oakland County Lighthouse and Centro Multicultural La Familia. The program provides culturally appropriate foods to the Hispanic community of Pontiac in response to food insecurity. Through an overnight live broadcast, over $ 68,000 was raised to benefit approximately 1,700 people in the community. – GG


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