Credit score

Honor system builds trust at ConsumerDirect – Orange County Register

Sometimes frustration becomes the mother of invention.

This was the case with David B. Coulter when he discovered a problem with his credit report that prevented him from buying his first home. Coulter exploited this frustration to create ConsumerDirect, an Irvine-based online financial platform designed to help consumers regain control over their money, credit and privacy.

Want to increase your credit score? ConsumerDirect has the tools to do it. ScoreTracker shows your different types of credit scores and their progress, and ScoreBuilder shows what is helping or hurting your credit score and includes a plan to increase the numbers.

As the founder and CEO of the company, Coulter strives to make the financial process transparent and easy to use for consumers and businesses. The platform provides a variety of services for businesses looking to affiliate or co-brand with other businesses. With access to a large amount of data in real time, they are able to make informed and intelligent decisions.

ConsumerDirect values ​​its employees too – and they recognize it quickly.

“I have the freedom to do my job at an optimal level while producing results that positively impact the business,” said a worker in the annual Top Workplaces survey.

“There is real concern and care for the employees, and I laugh every day! Another employee wrote.

We asked Coulter to talk about what makes ConsumerDirect tick. His answers have been modified for space considerations.

ConsumerDirect’s online platform has tools that allow users to track their different types of credit scores, and it includes a plan to boost the numbers. (Photo by Jeff Gritchen, Orange County Register / SCNG)

Question: Have you seen an increase in business during the pandemic as many people wanted to avoid person-to-person contact with others?

A: Yes, we have seen a huge increase in business during the pandemic. It started in April 2020 and has continued. We have found that people want to take advantage of low interest rates and focus more on their finances. Our service offers unique features to do just that.

Question: Which of your services has experienced the highest demand?

A: Our credit score service has been very popular. Our service shows how many points a person can add to their credit score with a personalized plan, including patented “action buttons”, to earn those points. In fact, the average person who uses our services adds 61 points to their credit score in 20 days or less. It can be life changing and allow them to qualify, get better rates and better deals that save them huge amounts of money over the life of a loan.

Question: Your company employees surveyed tout the flexibility and work / life balance they can achieve while working for ConsumerDirect. How has the company fostered this kind of environment, and why do you think it’s important?

A: We provide a safe and welcoming environment that encourages communication and ideas. We want to hear from our people. We reward great ideas, do lots of in-house training, pay for additional training, and make everyone feel comfortable speaking up and participating.

I learned a long time ago that a business can’t stand in the way of family emergencies, and that men and women need paid extra time for things like having a baby. I have also learned that strict rules inhibit the desire to be your best.

Yes, our policy is primarily based on the honor system, but it ends up paying off in leaps and bounds.

Q: Your business’s mission is to provide seamless money, credit, and privacy experiences. How can you do it?

A: We provide a simple, interactive place where people can view all of their online accounts, credit reports, and scores, and who sells their personal information and takes action. We have three additional patents granted on our action button to ask questions or solve problems without the need to call, fill out a form, chat with a computer or send an email.

Q: Consumer privacy has become increasingly important in recent years as digital technology has advanced. How does ConsumerDirect protect the privacy of its customers?

A: Our privacy service searches the Internet for websites and data brokers selling your personal information around the world. Then a simple swipe left asks them to delete all that personal information and stop selling. It is a very popular service with us. A recent Cisco consumer privacy survey shows that 86% of Americans want to become more private on the Internet, but only 12% have found it difficult to do so.


Based: 2003

Headquarter: Irvine

Industry: Financial technology

CO employees: 53


“ConsumerDirect is a great place to work and grow. Our culture and motivation is to provide consumers with simple and powerful tools to control their credit rating, money and privacy online. We love when consumers reach their full potential, giving them the power instead of the banks. »CEO David B. Coulter